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Itisha Arya

Ayush Mark Explained: What Is This New Global Standard Label For Traditional Medicine?

ayush mark explained

Prime Minister Narendra Modi unveiled the <span>Ayush Mark</span> at the Second WHO Global Summit on Traditional Medicine on Friday. The Ayush Mark is envisioned as a global standard for quality Ayush products and services. The WHO Global Summit on Traditional Medicine was held at Bharat Mandapam from December 17 to December 19, 2025, with this year’s theme, “Restoring balance: The science and practice of health and well-being.” Speaking at the closing ceremony, PM Modi highlighted India’s rising leadership in promoting traditional medicine as an evidence-based, integrated, and people-focused part of global health systems.

Alongside the Ayush Mark, PM Modi also introduced the My Ayush Integrated Services Portal (MAISP), the central digital platform of the Ayush Grid, released a commemorative Ashwagandha postal stamp, the WHO technical report on Yoga training, and the book “From Roots to Global Reach: 11 Years of Transformation in Ayush.” He also presented the Prime Minister’s Awards for Outstanding Contribution to the Promotion and Development of Yoga, recognizing both national and international individuals and organizations for their exceptional service.

Speaking at the event, he said, “Over the past three days, experts from across the world in traditional medicine have held meaningful discussions here. I am glad India is providing a strong platform for this, and the WHO has actively participated. It is our good fortune and a matter of pride that the WHO Global Centre for Traditional Medicine has been established in Jamnagar, India. The world entrusted us with this responsibility with great confidence at the first Traditional Medicine Summit.”

The Ayush Mark is a label issued by the Ministry of Ayush for Ayurveda, Yoga and Naturopathy, Siddha, Unani, and Homoeopathy products and services. The Ayush Mark Certification Scheme has been run by the Quality Council of India (QCI) since 2009.

Products and services carrying the Ayush Mark follow quality manufacturing practices, use standard raw materials, and undergo safety testing. The Ayush Mark and its two previous certification levels have existed for several years. The new label builds on them and aims to set a global benchmark for traditional medicine products and services. Earlier certifications included the <span>Ayush Standard Mark</span> and the Ayush Premium Mark.

The Ayush Standard Mark follows Good Manufacturing Practices (GMP) for Ayurvedic, Siddha, and Unani medicines under Schedule T of the Drugs and Cosmetic Rules, 1945. The Ayush Premium Mark is aligned with WHO GMP guidelines for herbal medicines.

Dr Tedros Adhanom Ghebreyesus, WHO Director-General, also attended the WHO Global Summit on Traditional Medicine. He praised PM Modi for elevating traditional medicine to a global platform. Dr Tedros commended India for turning vision into action, calling the country a global leader in transforming traditional medicine from heritage to evidence-informed practice. He highlighted landmark initiatives like the establishment of the Ministry of Ayush and the WHO Global Centre for Traditional Medicine in Jamnagar, noting these efforts have strengthened the integration of traditional medicine into health systems, research, and policy, supporting universal health coverage and sustainable development worldwide.

<h2>Global Recognition and Impact of Ayush Mark</h2>

The Ayush Mark is not just a certification but a step toward placing Indian traditional medicine on the world stage. By setting internationally recognized quality benchmarks, it aims to boost confidence among global consumers and practitioners, encouraging the adoption of Ayurveda, Yoga, Naturopathy, Siddha, Unani, and Homoeopathy products and services worldwide. This initiative reinforces India’s role in shaping evidence-based, safe, and sustainable traditional medicine practices across borders.

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Prime Minister Narendra Modi unveiled the Ayush Mark at the Second WHO Global Summit on Traditional Medicine on Friday. The Ayush Mark is envisioned as a global standard for quality Ayush products and services. The WHO Global Summit on Traditional Medicine was held at Bharat Mandapam from December 17 to December 19, 2025, with this year’s theme, “Restoring balance: The science and practice of health and well-being.” Speaking at the closing ceremony, PM Modi highlighted India’s rising leadership in promoting traditional medicine as an evidence-based, integrated, and people-focused part of global health systems.Alongside the Ayush Mark, PM Modi also introduced the My Ayush Integrated Services Portal (MAISP), the central digital platform of the Ayush Grid, released a commemorative Ashwagandha postal stamp, the WHO technical report on Yoga training, and the book “From Roots to Global Reach: 11 Years of Transformation in Ayush.” He also presented the Prime Minister’s Awards for Outstanding Contribution to the Promotion and Development of Yoga, recognizing both national and international individuals and organizations for their exceptional service.Speaking at the event, he said, “Over the past three days, experts from across the world in traditional medicine have held meaningful discussions here. I am glad India is providing a strong platform for this, and the WHO has actively participated. It is our good fortune and a matter of pride that the WHO Global Centre for Traditional Medicine has been established in Jamnagar, India. The world entrusted us with this responsibility with great confidence at the first Traditional Medicine Summit.”What Is The Ayush Mark?The Ayush Mark is a label issued by the Ministry of Ayush for Ayurveda, Yoga and Naturopathy, Siddha, Unani, and Homoeopathy products and services. The Ayush Mark Certification Scheme has been run by the Quality Council of India (QCI) since 2009.Products and services carrying the Ayush Mark follow quality manufacturing practices, use standard raw materials, and undergo safety testing. The Ayush Mark and its two previous certification levels have existed for several years. The new label builds on them and aims to set a global benchmark for traditional medicine products and services. Earlier certifications included the Ayush Standard Mark and the Ayush Premium Mark.The Ayush Standard Mark follows Good Manufacturing Practices (GMP) for Ayurvedic, Siddha, and Unani medicines under Schedule T of the Drugs and Cosmetic Rules, 1945. The Ayush Premium Mark is aligned with WHO GMP guidelines for herbal medicines.Dr Tedros Adhanom Ghebreyesus, WHO Director-General, also attended the WHO Global Summit on Traditional Medicine. He praised PM Modi for elevating traditional medicine to a global platform. Dr Tedros commended India for turning vision into action, calling the country a global leader in transforming traditional medicine from heritage to evidence-informed practice. He highlighted landmark initiatives like the establishment of the Ministry of Ayush and the WHO Global Centre for Traditional Medicine in Jamnagar, noting these efforts have strengthened the integration of traditional medicine into health systems, research, and policy, supporting universal health coverage and sustainable development worldwide.Global Recognition and Impact of Ayush MarkThe Ayush Mark is not just a certification but a step toward placing Indian traditional medicine on the world stage. By setting internationally recognized quality benchmarks, it aims to boost confidence among global consumers and practitioners, encouraging the adoption of Ayurveda, Yoga, Naturopathy, Siddha, Unani, and Homoeopathy products and services worldwide. This initiative reinforces India’s role in shaping evidence-based, safe, and sustainable traditional medicine practices across borders.

ayush mark explained: what is this new global standard label for traditional medicine?

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