A new trend is taking over TikTok and Instagram, but it's not a dance challenge or a viral skincare hack—it's people injecting themselves at home with Innotox, a South Korean version of Botox that has never been approved for use in the U.S.

Marketed as a cheaper, longer-lasting alternative to Botox, Innotox is gaining popularity among beauty DIYers lured by its convenience and affordability. But medical experts are growing increasingly alarmed, warning that what might seem like a harmless wrinkle fix could result in long-term facial paralysis—or worse.

The rise of self-injecting “Korean Botox” is raising serious red flags across the health community, especially given the unregulated nature of these purchases and the lack of professional oversight.

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What Is Innotox?

Innotox is an injectable treatment made in South Korea that contains botulinum toxin type A, the same neurotoxin used in FDA-approved products like Botox, Xeomin, and Dysport. The substance works by temporarily relaxing facial muscles, reducing contractions that lead to fine lines and wrinkles.

Innotox Vs Botox

What makes Innotox different is its formulation. Unlike traditional Botox, which is shipped as a freeze-dried powder that must be carefully reconstituted with a sterile saline solution before injection, Innotox comes as a pre-mixed, ready-to-inject liquid. This makes it easier to use—and far more appealing to non-medical users looking to inject themselves at home.

But this convenience is also the source of much concern. The fact that it’s pre-diluted raises questions about what’s really in the vial and whether it has been properly stored and handled.

Is Innotox Better Than Botox?

The motivations behind the Innotox trend are familiar: cost, convenience, and cosmetic pressure.

Botox, though effective, is expensive. According to GoodRx, the average cost of a Botox session in the U.S. was $528 in 2022. By contrast, Innotox can be found on online third-party sites for as low as $60 to $100 per vial, depending on the supplier.

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Social media users also claim Innotox acts faster and lasts longer. While Botox typically takes four to seven days to kick in and lasts about three to four months, Innotox users report results in as little as two days with effects lasting up to six months.

For those trying to reduce the signs of aging on a budget, Innotox feels like a dream solution. But experts say that dream can quickly become a nightmare.

Innotox: What's The Big Red Flag?

Innotox has not been approved by the U.S. Food and Drug Administration (FDA), meaning it’s not subject to the same rigorous safety and efficacy standards required of American cosmetic injectables. That alone should give users pause.

What’s more troubling is how it’s being sourced. Many of the people self-injecting Innotox admit they bought it through unverified online sellers or TikTok Shop, where authenticity can’t be guaranteed.

“Don’t inject yourself with fake Botox products from the internet, I beg of you,” said Molly O’Rourke, a licensed clinical nurse injector, in a viral Instagram video. “This is coming from a safety standpoint because these medications are not regulated. It already comes pre-diluted, which should frighten you—because what is that?”

O’Rourke added that, unlike changing your own oil or fixing a bike, injecting neurotoxins into your face requires deep anatomical knowledge and clinical training. “Sure, you can change the oil in your car, but are you going to rip out the alternator with no education? Absolutely not.”

Innotox Side Effects

Self-injection isn't just unsafe because of potential contamination or fake product. Even when the product is real, injecting it incorrectly can cause severe side effects.

Facial muscle weakness, eyelid drooping, asymmetry, and even temporary facial paralysis lasting up to a year have been reported on platforms like Reddit by users who misjudged the depth or placement of their injections.

In extreme cases, if the neurotoxin spreads beyond the intended area, it can cause breathing difficulties, difficulty swallowing, and systemic symptoms that require emergency medical attention.

And if complications occur? Many of these users are completely unequipped to recognize or respond—and may not seek help until it’s too late.

The Centers for Disease Control and Prevention (CDC) has previously warned against using counterfeit or improperly sourced botulinum toxin products, citing multiple reports of hospitalization and severe illness following their use.

Medytox, the South Korean pharmaceutical company that manufactures Innotox, told Today.com that it sells its product only to licensed medical professionals and authorized distributors. It added that it is “unaware” of how the product is being offered directly to consumers online in the U.S.

“Medytox certainly does not endorse the self-injection of botulinum toxins by consumers,” the company emphasized.

Social Media’s Role in the Rise of DIY Injectables

This isn’t the first time social platforms have helped normalize risky DIY procedures. From at-home filler kits to unregulated skin treatments, the line between professional care and cosmetic experimentation continues to blur.

But Innotox is different, say medical professionals, because it involves injecting a neurotoxin. And while users may brush off warnings in pursuit of plumper skin or a smoother forehead, the risks are far from superficial.

“This one goes out to my DIY girlies,” O’Rourke says. “I see you. I hear you. I am one of you. But this is not the place to experiment. Pick up crochet. Try scrapbooking. Just don’t inject your face with a toxin you bought on the internet.”

The promise of smoother skin for less money and effort is tempting—but self-injecting any form of botulinum toxin is never a safe option, no matter how many influencers promote it. In the beauty world, shortcuts often come with steep consequences. And when it comes to neurotoxins, those consequences could last far longer than your latest skincare trend.

For now, the message from health professionals is loud and clear: leave the syringes to the experts.

October is Breast Cancer Awareness Month, making it the perfect time to focus on habits that can help protect your health. While no single food can guarantee prevention, research shows that certain nutrients and antioxidants found in everyday foods may play a role in reducing the risk of breast cancer. For women, especially those with risk factors, incorporating these foods into your diet can be a meaningful step toward prevention.

Understanding Breast Cancer

Breast cancer occurs when breast cells start to grow abnormally and form tumours. If these tumours are not treated, they can spread to other parts of the body and become life-threatening. According to the World Health Organization (WHO), this disease claimed an estimated 670,000 lives worldwide in 2022. In India, breast cancer is also increasing, with one in 28 women now at risk. This makes it all the more important to understand ways to lower risk through lifestyle and dietary choices.

6 Foods To Prevent Breast Cancer

Nutritionist and weight loss specialist Leema Mahajan took to her Instagram to highlight the power of food in breast cancer prevention. She emphasizes starting early: “Introducing these foods into your diet from a young age can help reduce your chances of developing this disease later in life.” Mahajan identifies six key foods backed by research for their potential protective benefits.

1. Pomegranate

Pomegranates are rich in compounds called ellagitannins, which studies suggest may help slow down the growth of cancer cells and limit estrogen-driven tumour development. Mahajan recommends enjoying one cup of fresh pomegranate each day. “Fresh pomegranate seeds can support your body’s fight against abnormal cell growth. It’s simple, delicious, and effective,” she says.

2. Cruciferous Vegetables

Vegetables like broccoli, cauliflower, cabbage, and Brussels sprouts belong to the cruciferous family, known for their cancer-fighting properties. These vegetables contain sulforaphane, a compound that aids the liver in breaking down harmful estrogen by-products and may help prevent tumour formation. Mahajan advises, “Include cruciferous vegetables in your meals three to four times a week. You can eat them raw in salads or lightly steamed to retain their nutrients.”

3. Berries

Berries such as blueberries, strawberries, and raspberries are packed with antioxidants, particularly anthocyanins, which help combat cell damage and inflammation. Adding a handful of berries to your breakfast or as a snack is a tasty and nutritious way to support your body’s natural defenses.

4. Fatty Fish

Omega-3 fatty acids found in salmon, mackerel, and sardines may have anti-inflammatory properties that reduce cancer risk. Including fatty fish two to three times a week can support overall health and may help maintain hormone balance.

5. Green Tea

Green tea contains polyphenols, which have been shown to slow cancer cell growth in laboratory studies. Drinking two to three cups daily can be a simple, comforting habit with potential protective benefits.

6. Tomatoes

Tomatoes are rich in lycopene, an antioxidant linked to lower cancer risk. Cooking tomatoes, such as in sauces or soups, makes lycopene more easily absorbed by the body.

Small Changes, Big Impact

Incorporating these foods into your daily meals isn’t just about prevention, it’s also about building a sustainable, healthful lifestyle. While diet alone cannot prevent breast cancer, combining these nutritious foods with regular exercise, adequate sleep, and routine medical screenings can strengthen overall health and reduce long-term risk.

Eating with awareness, enjoying colorful fruits and vegetables, and making consistent, balanced choices can empower women to take charge of their health, one meal at a time.

New research suggests that the common way doctors measure a healthy weight, called Body Mass Index (BMI), may not be the best tool for figuring out a person's risk for cancer. Instead, the study found that where a person carries their extra fat, especially fat around the stomach, is a much more important clue.

A new study published in the Journal of the National Cancer Institute, found that belly fat plays a big role, not just in our general health but also in cancer. However, how does fat around your mid-section define this?

Where Your Fat Sits May Be Key

For many years, doctors have used BMI (which is calculated from your height and weight) to see if someone is overweight or obese and then use that status to estimate their risk for various cancers. However, this new study found that relying only on BMI is too basic. The research suggests that the location of extra fat on your body might be just as important, if not more so, in deciding whether your risk of developing several types of cancer goes up or down.

How Belly Fat Increases Risk Of Cancer

The study used advanced methods to look at the relationship between fat in five different areas of the body and the risk for 12 common cancers linked to being overweight. The clearest and most alarming finding was that fat around the abdomen (belly fat) was the most dangerous type of fat:

Increased Risk

Belly fat was directly linked to a higher chance of developing three specific cancers: endometrial cancer (of the uterus), esophageal cancer (in the food pipe), and liver cancer.

Worse Health Marker

Doctors pointed out that carrying fat in the center of your body is already known to cause problems like diabetes and heart disease. They believe this is because central fat causes a lot of inflammation inside the body, and this inflammation is what can actually encourage cancer to grow.

Are There Benefits Of Having Belly Fat?

While fat around the stomach was dangerous, the researchers made a surprising discovery about lower body fat. They found that fat carried in the buttocks and thighs actually seemed to help protect against cancer. This fat was linked to a reduced risk of both breast cancer and a type of brain tumor called meningioma. This unexpected result has led some experts to think that the fat cells in the lower body might produce helpful hormones that fight against cancer.

Why BMI Isn't Enough

This research strongly confirms that doctors shouldn't just rely on the single BMI number. As one cancer doctor noted, BMI is a "quick and dirty" measurement that only gives a very basic picture of your health; the location of excess fat matters much more. Scientists believe fat increases cancer risk in a few ways, including:

• Producing extra hormones like estrogen and insulin, which are known to fuel the growth of many cancer types.
• Creating a state of chronic inflammation in the body, which helps tumors get started and grow.

The study concludes that future health plans, both for treating obesity and preventing cancer, should focus on measuring and managing where fat is distributed rather than just focusing on overall weight. While losing weight is still beneficial, the body part where the fat is concentrated is a powerful indicator of risk.

There are many aspects of an organ donation, not just the need for an organ, but also how compatible it is in terms of blood type. The reason why this is important is because of components known as antigens. The recipient's own body can destroy the new organ if the donated organ has different antigens. However, scientists may have found a way to surpass this issue.

A major scientific breakthrough has occurred: scientists successfully changed the blood type of a donated kidney using a special enzyme and then transplanted it into a patient. This is the first procedure of its kind. Right now, a patient can only receive an organ if the donor has a compatible blood type. If the types don't match, the patient's immune system will immediately produce antibodies or immune soldiers to attack and destroy the foreign organ.

How Did The Mismatched Blood Type Transplant Work?

The research team from Canada and China found a special enzyme that can remove the Type A antigens from an organ. Antigens are the markers on blood cells (and organs) that determine blood type. By removing the Type A markers, the enzyme essentially converts Type A blood into Type O blood.

Type O is considered the "universal" donor type because anyone can receive it. In this first test, the converted Type O kidney was transplanted into a 68-year-old patient. Although the kidney eventually showed signs of rejection after two days, it was able to function and produce urine for six days, proving the concept works.

How Does A Universal Kidney Work?

If doctors can successfully change the blood type of a donor organ, the current limits on transplants would largely disappear, creating enormous benefits for patients.

Significantly Increased Access to Organs

Without the need to match blood types, doctors wouldn't have to wait for an organ that is both a good match and the correct blood type. Instead, they could focus only on other factors important for the transplant's long-term success. By removing the blood type obstacle, this technology would allow for faster matching and quicker surgeries, which will dramatically reduce the painfully long waiting lists that patients currently face.

Shorter, More Efficient Wait Lists

Without the restriction of matching blood types, doctors wouldn't have to wait for an organ that is both a good match and the correct blood type. Instead, they could focus on other crucial factors, like matching proteins and tissues that are important for the long-term success of the transplant. By eliminating the blood type hurdle, this technology would allow for faster matching and quicker surgeries, drastically reducing the painfully long wait lists that patients currently face for life-saving organs.

Eliminating Risky Pre-Treatment for Recipients

This new approach of treating the donor organ instead of the patient is a major advancement. Right now, to perform a blood-type-mismatched transplant, the patient has to get intense treatments beforehand to severely weaken their immune system. These treatments are risky because they significantly increase the patient's vulnerability to severe infections.

Furthermore, for deceased donor organs—which must be used very quickly—there simply isn't enough time to safely administer these pre-treatments. By converting the organ outside the body, doctors can avoid this high-risk step for the recipient, making the transplant safer and much more feasible for emergency cases.

What Happens Next

This successful first attempt proves the enzyme-conversion technique works, but it's just the beginning. The scientists now need to conduct more studies on both brain-dead and living patients. Their main goal is to figure out the best way to adjust the treatment so that the converted organ can function successfully for a long period, ultimately allowing this revolutionary technique to be used in hospitals everywhere.