Internet Kills Creativity – Study Finds Using The Internet While Brainstorming Can Hinder Thought Process

People have the ability to come up with great, unique, and different ideas from the rest. However, we have all had days when brainstorming doesn't fruit any good ideas for us. So, the natural next step is to look on the internet. However, doing this is not only ruining your thought process but it is also killing your creativity. A new study shows that if you are looking for new ideas, you should stay off the internet. Using the internet to find new ideas during group brainstorming sessions might actually stifle creativity, according to a study published on June 30 in the journal Memory & Cognition. Researchers found that internet searches can hinder a group's ability to generate truly original ideas Internet's Impact on Creativity The internet isn't making us less intelligent, but we might not be using it in the best ways for brainstorming. Researchers believe the internet can limit creativity because of something called "fixation effects." This means that when people see ideas from a search engine, they tend to think of other similar ideas. At the same time, these suggestions can block them from coming up with completely new or different answers. For example, if someone is trying to list things you might "spread" and sees "butter" or "jam" from the internet, they're more likely to think of other foods like "cream cheese." They'll be less likely to think of non-food ideas, like "disease" or "rumors." What the Study Showed In a lab experiment with nearly 250 people, researchers looked at how groups came up with new uses for umbrellas and shields. They knew that there are many alternative uses for umbrellas online, but very few for shields. Groups that had internet access struggled to find new ideas for umbrellas. This was probably because seeing so many suggestions online narrowed their thinking. On the other hand, because there weren't many pre-existing ideas for shields, groups had more room for their creativity to grow. This study provides the first proof that internet searches can cause this "fixation effect. The results also showed that people who didn't use the internet were more imaginative. Those who used Google often came up with the same common answers, sometimes even in the same order. People who didn't use Google came up with more unique answers. Smarter Ways to Brainstorm However, researchers don't think we should avoid the internet when brainstorming. Instead, we need to find better ways to use search engines to boost our creative thinking. The hope is to understand how human thought interacts with technology so we can get the most out of the internet while reducing its downsides. For instance, doing some brainstorming without the internet first could help avoid getting stuck on existing ideas. The goal isn't to give up the power of online search, but to learn how to use it more effectively. Dealing With Creativity Blocks Creativity blocks are normal, especially for people like designers writers as well as artists. However, due to the vagueness of this process, it is difficult to know when it will end or how to go about it. Here are some ways you can deal with it. Identify the Root Cause Pinpoint the core reason for your creative block. Is it a lack of inspiration, confidence, or clarity? Understanding if it's personal, professional, or environmental, and whether it's temporary or chronic, helps you address the issue effectively. Break the Routine Combat creative blocks by changing your routine. Alter your environment, schedule, tools, or methods to introduce new stimuli. Working differently sparks fresh ideas, refreshes your mind, and prevents boredom from stifling creativity. Do Something Else Sometimes, stepping away is best. Relax, recharge, and distract yourself from creative frustration. Engage in unrelated activities like reading, listening, or exercising. This helps you return with a fresh perspective, but avoid procrastination. Experiment and Iterate Overcome blocks by experimenting and iterating. Try different ideas and variations without attachment to perfection. Sketch, prototype, and revise to explore creative potential, discover new possibilities, and learn from any mistakes along the way. Embrace the Challenge Accept creative block as a natural part of the process, not a failure. Embracing it helps overcome fear and self-doubt, motivating continued progress. Acknowledge, reframe, learn, and even celebrate the challenge to improve skills.

Internet Kills Creativity – Study Finds Using The Internet While Brainstorming Can Hinder Thought Process

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