When I was growing up, something that struck my mind was Taylor Swift’s fourth studio album from 2012, Red. The song ‘22’ especially had an impact on me. I looked at Taylor, she looked gorgeous in that red lipstick and so I started putting it on too. Little did I know that it would become ‘my thing.’ It gave me confidence and a sense of empowerment, which is what triggered me to write about it. Is there any psychology behind red lipstick? Well, psychologist Dr Jennifer Baumgartner believes that red lipstick is a bold and confident colour and is associated with power and desire. In an interview with Dermaliscio, she said, “Red lipstick is the ultimate power colour. When a woman wears red lipstick, she is sending a message that she is confident and in control.” A study by the University of Manchester also found that women who wore red lipstick felt more confident, attractive and successful. Cultural SignificanceIn the ancient world, painted red lips were seen as the symbol of opulence and sophistication. In Egypt, both men and women would highlight their features with naturally available makeup. Queen Cleopatra would crush red ants and beetles to make the scarlet colour, say the historical records. In Chinese culture, the colour red is also associated with luck and prosperity. Historically too, red lipstick has been associated with women's empowerment. For instance, during the suffragette movement of 20th century, red lipstick became a symbol of self-identity and freedom. It was used as a tool to be heard. Experts suggest that the colour red draws one’s attention to it. If you wear the colour on your lips, it will draw people’s attention to your mouth and what you say. “In order to gain more notoriety and attention to their cause, some ladies would wear lipstick to their public events. This was seen as the mark of the independent, emancipated woman, which at the time was thought to be quite scandalous. This subversive action would have brought censure from men, and some women who regarded these women as morally lacking.” said cosmetic historian Gabriela Hernandez in an interview toTeen Vogue. Even during the World War II, red lipstick was used as a cultural weapon and as an image of ‘a modern woman.’ During this time the US government encouraged women to wear red lipstick while their partners, who were men, fought in the war. How does it empower you?Clinical psychologist Carla Marie Naly says that red tones suggest passion, power and sexual virility to men. Since it has been used as a cultural tool and image of control, it symbolises women’s agency over themselves in all aspects. “It can affect your self-confidence,” says Manly. While clinical psychologist Holly Schiff says that while it is attention-grabbing, “red lips are also linked with confidence.” These are the factors why wearing red lipstick makes one feel empowered. The most important part is that it lets women claim the spaces which they have been historically and institutionally denied to. This is also the reason why the international non-profit organisation which raises awareness about sexual violence is named Red My Lips.