Nisha Pandey

FSSAI Intensifies Crackdown Over Misleading Labels, Issues Notices To Popular Paneer & Chocolate Spread Brands

FSSAI Intensifies Crackdown Over Misleading Labels, Issues Notice To Popular Paneer & Chocolate Spread Brands

The <span>FSSAI</span> recently issued notices to three food business operators over what it described as misleading claims and labelling violations. The companies that have received notices are Heritage Foods Ltd for its paneer, Dia Foods for La Casa Vegan Hazelnut Chocolate Spread, and Cipzer Nutraceuticals for its juice capsules. 

<h2>FSSAI Flags Down 3 Brands Over Misleading Claims  </h2>

The food regulatory body directed the companies to provide explanations within seven days why action should not be initiated under the Food Safety and Standards Act, 2006.  

The move is part of the regulator's broader ongoing crackdown on deceptive food packaging and marketing claims aimed at protecting consumers.  

Also read: <a href="https://www.healthandme.com/nutrition/fssai-targets-6-energy-drink-brands-experts-link-them-to-obesity-liver-problems-article-154905780" data-type="tilCustomLink">FSSAI Targets 6 Energy Drink Brands; Experts Link Them to Obesity, Liver Problems </a> 

<h3>Heritage Foods' Fresh Paneer Under FSSAI Scrutiny </h3>

FSSAI issued a notice to Heritage Foods, objecting to the use of the term “<a href="https://www.healthandme.com/nutrition/spinach-dip-paneer-tikka-sandwich-and-5-more-pseudo-health-foods-that-are-fooling-people-according-to-expert-article-153239798" data-type="tilCustomLink">Fresh Paneer</a>” on the packaging. It stated that the claim term does not meet the conditions laid down under Schedule V governing the use of the word “fresh”. 

According to the regulator, the label “Fresh Paneer” is liable to mislead consumers because it does not satisfy the prescribed criteria for using the term.   

<h3>La Casa Vegan Chocolate Spread Accused Of Misleading Claims </h3>

FSSAI also issued a notice to Dia Foods over its La Casa Vegan Hazelnut Chocolate Spread, alleging that several claims displayed on the packaging could mislead consumers. Among the claims questioned are: 

The regulator further pointed out that the product uses the phrase "100% Organic &amp; Vegan”, which could be misleading as it has not obtained approvals like organic and vegan food.  

Further, according to FSSAI, the packaging does not display the mandatory organic certification marks, including the Jaivik Bharat logo required under Indian regulations.  

It also objected to its use of “100%” as the food regulatory body has stated that it cannot be defined under FSS Act, 2006.  

Also read: <a href="https://www.healthandme.com/health-news/popular-biscuit-brand-comes-under-fssai-scrutiny-for-misleading-100-atta-no-added-sugar-claims-article-154795802" data-type="tilCustomLink">Popular Biscuit Brand Under FSSAI Scrutiny For Misleading ‘100% Atta’ &amp; ‘No Added Sugar’ Claims </a> 

<h3>Cipzer Nutraceutical Also Got Served  </h3>

A third notice was issued to Cipzer Nutraceuticals over its juice capsules. <a href="https://www.healthandme.com/nutrition/eating-toxin-tainted-seafood-may-pose-serious-health-risks-study-article-154736247" data-type="tilCustomLink">FSSAI </a> said the product carries claims that violate food labelling and advertising regulations. 

In its notice, it said that the product carried the claim “FSSAI-approved” which could imply that FSSAI specifically endorsed it.  

Other reasons listed in the complaint stated that the product boasted of claims like “Boost your immune system” and “remove toxins from your body”, which had no scientific backing. It also said the product’s packaging depicted pictures of various vegetables that were listed in the ingredient list.  

The regulatory body added that the product also claimed the presence of Vitamin C and <a href="https://www.healthandme.com/parenting/the-vital-role-of-vitamin-e-ensuring-maternal-wellness-and-neonatal-health-article-154774396" data-type="tilCustomLink">Vitamin E</a> but failed to substantiate it scientifically.  

The makers also claimed that the capsules are “made from organic vegetables”. FSSAI said that it could mislead the consumers as it does not carry the prescribed organic certification, including Jaivik Bharat Logo.  

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The latest notices are part of FSSAI's ongoing crackdowns against misleading food claims. In recent weeks, the regulator has issued notices to several food companies over the use of terms like “100%,” “healthy,” “organic,” “natural,” and “fresh” as they do not comply with food labelling and advertising regulations.  

The regulator has maintained that such claims can influence consumer purchasing decisions and must be scientifically substantiated and legally compliant.  

Prominent brands that faced FSSAI scrutiny includes Red Bull Energy Drink, PepsiCo – Adrenaline Rush Energy Drink, Reliance Consumer Products – Campa Energy Gold Boost, Sting Energy Drink, Hell Energy, Coca-Cola-backed Monster, Eat Fit Digestive Biscuits, <span>Emami</span> (Healthy &amp; Tasty), Health Aid, Troovy, The Healthy Factory, Healthy Master, Healthy Choice, Plan B Foods, and Neuherbs. 

<h2>Violation Of Food Safety In India </h2>

Also read: <a href="https://www.healthandme.com/nutrition/fssai-tightens-food-safety-norms-mandates-food-grade-knives-cutting-tools-article-154669373" data-type="tilCustomLink">FSSAI Tightens Food Safety Norms, Mandates Food-Grade Knives, Cutting Tools</a> 

<em>HealthandMe </em>had reported food contamination from Indore's Bhagirathpura, the same place that was the epicenter of water contamination that claimed many lives. <em>HealthandMe </em>also reported the news of Horlicks adulteration in Odisha. 

In another news, bacteria were found in Amul milk packages, along with Mother Dairy and Country Delight. <span>Eggoz</span>, too, landed in a controversy, when a YouTube video went viral claiming that the sample tested positive for Nitrofuran. 

MicrobioTx, a Bengaluru-based gut health startup, tested samples from urban populations across 9 Indian states and 14 cities and found that people are significantly exposed to pesticides, insecticides, antibiotics, steroidal growth regulators, and forever chemicals. 

The independent study reported the following findings: 

<ul><li>78% were exposed to pesticide residues, with 36% exposed to three or more pesticides, indicating cumulative exposure that may pose serious health risks. </li></ul>

<ul><li>54% showed presence of antibiotics, linked to antimicrobial resistance, harder-to-treat infections, and disruption of the gut microbiome that may contribute to metabolic disorders. </li></ul>

<ul><li>39% were exposed to steroids, compounds that may cause endocrine disruption, and increased carcinogenic risk. </li></ul>

<ul><li>38% tested positive for forever chemicals, persistent toxins that may cause cancer risk, reduced fertility, thyroid disease, hormone suppression, high cholesterol, <a href="https://www.healthandme.com/health-wellness/bryan-johnson-battles-autoimmune-gastritis-which-parts-of-his-longevity-guide-are-actually-worth-copying-article-154948851" data-type="tilCustomLink">liver damage</a>, and ulcerative colitis. </li></ul>

<ul><li>17% of the samples had 10 or more toxins in their blood across 3 categories, indicating hidden chronic exposure. </li></ul>

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The FSSAI recently issued notices to three food business operators over what it described as misleading claims and labelling violations. The companies that have received notices are Heritage Foods Ltd for its paneer, Dia Foods for La Casa Vegan Hazelnut Chocolate Spread, and Cipzer Nutraceuticals for its juice capsules. FSSAI Flags Down 3 Brands Over Misleading Claims           FSSAI has issued notices to several food business operators (FBOs) for violating provisions of the FSS Act, 2006 regarding misleading claims. FBOs are directed to strictly comply with the established regulations and to take corrective measures. #FSSAIAction #FSSAINotice pic.twitter.com/42OObJyh9p&mdash; FSSAI (@fssaiindia) July 6, 2026 ]]>The food regulatory body directed the companies to provide explanations within seven days why action should not be initiated under the Food Safety and Standards Act, 2006.  The move is part of the regulator's broader ongoing crackdown on deceptive food packaging and marketing claims aimed at protecting consumers.  Also read: FSSAI Targets 6 Energy Drink Brands; Experts Link Them to Obesity, Liver Problems  Heritage Foods' Fresh Paneer Under FSSAI Scrutiny FSSAI issued a notice to Heritage Foods, objecting to the use of the term “Fresh Paneer” on the packaging. It stated that the claim term does not meet the conditions laid down under Schedule V governing the use of the word “fresh”. According to the regulator, the label “Fresh Paneer” is liable to mislead consumers because it does not satisfy the prescribed criteria for using the term.   La Casa Vegan Chocolate Spread Accused Of Misleading Claims FSSAI also issued a notice to Dia Foods over its La Casa Vegan Hazelnut Chocolate Spread, alleging that several claims displayed on the packaging could mislead consumers. Among the claims questioned are: "All Natural" "100% Organic" "Vegan" The regulator further pointed out that the product uses the phrase "100% Organic & Vegan”, which could be misleading as it has not obtained approvals like organic and vegan food.  Further, according to FSSAI, the packaging does not display the mandatory organic certification marks, including the Jaivik Bharat logo required under Indian regulations.  It also objected to its use of “100%” as the food regulatory body has stated that it cannot be defined under FSS Act, 2006.  Also read: Popular Biscuit Brand Under FSSAI Scrutiny For Misleading ‘100% Atta’ & ‘No Added Sugar’ Claims  Cipzer Nutraceutical Also Got Served  A third notice was issued to Cipzer Nutraceuticals over its juice capsules. FSSAI  said the product carries claims that violate food labelling and advertising regulations. In its notice, it said that the product carried the claim “FSSAI-approved” which could imply that FSSAI specifically endorsed it.  Other reasons listed in the complaint stated that the product boasted of claims like “Boost your immune system” and “remove toxins from your body”, which had no scientific backing. It also said the product’s packaging depicted pictures of various vegetables that were listed in the ingredient list.  The regulatory body added that the product also claimed the presence of Vitamin C and Vitamin E but failed to substantiate it scientifically.  The makers also claimed that the capsules are “made from organic vegetables”. FSSAI said that it could mislead the consumers as it does not carry the prescribed organic certification, including Jaivik Bharat Logo.               FSSAI’s Recent Crackdowns The latest notices are part of FSSAI's ongoing crackdowns against misleading food claims. In recent weeks, the regulator has issued notices to several food companies over the use of terms like “100%,” “healthy,” “organic,” “natural,” and “fresh” as they do not comply with food labelling and advertising regulations.  The regulator has maintained that such claims can influence consumer purchasing decisions and must be scientifically substantiated and legally compliant.  Prominent brands that faced FSSAI scrutiny includes Red Bull Energy Drink, PepsiCo – Adrenaline Rush Energy Drink, Reliance Consumer Products – Campa Energy Gold Boost, Sting Energy Drink, Hell Energy, Coca-Cola-backed Monster, Eat Fit Digestive Biscuits, Emami (Healthy & Tasty), Health Aid, Troovy, The Healthy Factory, Healthy Master, Healthy Choice, Plan B Foods, and Neuherbs. Violation Of Food Safety In India Also read: FSSAI Tightens Food Safety Norms, Mandates Food-Grade Knives, Cutting Tools HealthandMe had reported food contamination from Indore's Bhagirathpura, the same place that was the epicenter of water contamination that claimed many lives. HealthandMe also reported the news of Horlicks adulteration in Odisha. In another news, bacteria were found in Amul milk packages, along with Mother Dairy and Country Delight. Eggoz, too, landed in a controversy, when a YouTube video went viral claiming that the sample tested positive for Nitrofuran. MicrobioTx, a Bengaluru-based gut health startup, tested samples from urban populations across 9 Indian states and 14 cities and found that people are significantly exposed to pesticides, insecticides, antibiotics, steroidal growth regulators, and forever chemicals. The independent study reported the following findings: 78% were exposed to pesticide residues, with 36% exposed to three or more pesticides, indicating cumulative exposure that may pose serious health risks. 54% showed presence of antibiotics, linked to antimicrobial resistance, harder-to-treat infections, and disruption of the gut microbiome that may contribute to metabolic disorders. 39% were exposed to steroids, compounds that may cause endocrine disruption, and increased carcinogenic risk. 38% tested positive for forever chemicals, persistent toxins that may cause cancer risk, reduced fertility, thyroid disease, hormone suppression, high cholesterol, liver damage, and ulcerative colitis. 17% of the samples had 10 or more toxins in their blood across 3 categories, indicating hidden chronic exposure. 

fssai intensifies crackdown over misleading labels, issues notice to popular paneer & chocolate spread brands

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