1 in every 8 child in Kolkata school between the age of 12 to 16 is obese. A new study conducted in Kolkata schools by a global obesity awareness organization revealed this data. Wednesday, the same day as Holi in India, was also the World Obesity Day. In Kolkata, the issue is concerning, especially when children are at the center of it. The Howrah bridge also lit with blue and yellow lights, the colors to symbolize obesity awareness. What Did The Study Reveal About Obese Children?An initiative by METTA Dana Foundation, a global academic outreach organization with its focus on childhood obesity revealed the rising case of childhood obesity in Kolkata. "Childhood obesity is rising rapidly, with the prevalence among school-aged children increasing from 4% in 1975 to almost 20% in 2022," said Debashis Basu, endocrinologist and chairman of METTA Dana Foundation. This is seen as a five-fold increase over five decades. Basu further said, "The rise is sharpest in low-and-middle-income countries like India and Bangladesh. Childhood obesity often continues into adulthood, increasing the risk of serious non-communicable diseases, such as diabetes, heart disease and certain cancers." Basu also said that 13 per cent of such cancers are related to childhood obesity. He said that early signs of chronic diseases are already appearing in children. He also noted that around "a fourth of Kolkata's children are diabetic or are in a pre-diabetic stage". Obesity In Young PeopleGlobally, as per a Lancet study, more than half of all adults and a third of children and adolescents will become overweight by 2050. The study also notes that obesity is becoming a bigger concern and it could impact around 21.8 crore men and 23.1 crore women in India. In fact, India is projected to have world's second highest number of obese kids and adolescents, aged between five and 14 years. This means around 16 million boys and 14 million girls could be overweight. One of the biggest challenges of being overweight is diabetes, as Basu also noted. In a previous conversation with Health and Me Dr Mayank Lodha Seth, chief pathologist at Redcliffe Labs, noted that diabetes is no longer a disease of aging, young people, including teenagers too are affected. Also Read: Diabetes No Longer A Disease Of Aging; Four Things Youth Should Know About It, According To Doctor "We took this initiative to revive it [World Obesity Day] this year with support from National Institute of Nutrition. India is beginning to face the triple burden of malnutrition, stunting and wasting, micronutrient deficiencies, and obesity- often coexisting in the same family or the same person in various stages," said Basu. Why Is India Facing A Crisis In Youth Obesity?According to UNICEF’s Child Nutrition Global Report 2025, obesity, for the first time, surpassed underweight globally as the most common form of malnutrition among school-aged children and adolescents. According to the National Family Health Survey (NFHS) data, India is witnessing a rapid surge in overweight and obesity among under-five children under five, with prevalence rising by 127 per cent (from 1.5 per cent to 3.4 per cent between NFHS 3 (2005-06) and NFHS 5 (2019-21). Similarly, adolescent girls and boys have seen an increase in overweight and obesity of 125 per cent (from 2.4 per cent to 5.4 per cent) and 288 per cent (from 1.7 per cent to 6.6 per cent) respectively.A recent child nutrition report points to a worrying shift in the way young people in India eat. Fast foods, ultra-processed snacks, and sugary drinks that are high in fat, salt, and sugar are steadily replacing fruits, vegetables, and traditional home-cooked meals. These choices are not always driven by taste alone. Easy availability and aggressive marketing campaigns aimed at children and teenagers are increasingly shaping what they want to eat.Early-life factors are also playing a role in the rising numbers. Poor maternal nutrition during pregnancy, inadequate infant feeding practices, and low rates of exclusive breastfeeding can influence a child’s long-term health and metabolism. Social and gender norms add another layer to the problem. In many households, adolescent girls and women still eat last and often the least, which can affect nutritional balance early in life and contribute to unhealthy patterns later.At the same time, lifestyles among young people are rapidly changing. The growing consumption of ultra-processed foods and sugar-sweetened beverages is being combined with lower levels of physical activity. Children and teenagers today spend more time on screens, whether for schoolwork, entertainment, or social media, leaving less time for outdoor play and movement. This shift towards sedentary routines is one of the key reasons obesity is increasing among the younger population.The environment around food is also changing. Urban areas and even smaller towns are now saturated with packaged and processed food options that are quick, cheap, and heavily promoted. When healthier choices are less visible or less accessible, children and adolescents are more likely to gravitate toward convenient, calorie-dense products.Data from UNICEF’s U-Report poll, which surveyed adolescents and young adults aged 13 to 24 across 171 countries, highlights the scale of marketing exposure. More than two-thirds of young people said they regularly encounter food advertisements. In the week before the poll, 75 per cent reported seeing ads for sugary drinks, fast food, or packaged snacks. Social media was the biggest source of exposure at 52 per cent, followed by the internet at 46 per cent and television at 43 per cent. Not surprisingly, three in five respondents admitted that these advertisements made them want to try the products they saw.Experts say this constant exposure is shaping dietary habits from an early age. When young people repeatedly see unhealthy foods promoted as fun, trendy, or aspirational, it normalizes those choices.