Way before health influencer was a thing, Belle Gibson, an Australian influencer, and an Instagram Wellness Guru did it. The year was 2023, and she, 20 back then had declared to the world on her Instagram that she had been diagnosed with a "malignant brain cancer" and was given "six weeks, four months top" to live. However, she denied to opt for any radiotherapy or chemotherapy and wanted to start a "quest to heal myself naturally...through nutrition, patience, determination and love."

This is story form a decade old, has still not lost its relevant and has been featured in Netflix's latest release Apple Cider Vinegar. The story of Belle Gibson about a terminal illness and promoting alternative therapies continue to remain a warning a decade on.

The problem is not that she shared her story with 200,000 followers about her wellness journey, but the lies she told. Gibson faked her terminal illness just to promote her newly wellness and nutrition app and cookbook The Whole Pantry that she credited her diet for curing her terminal illness. Both of which soon became best-selling. She was also dubbed as "the most inspiring woman you have met this year" by Elle Australia in 2014, reports BBC. In fact, Cosmopolitan gave her a "Fun, Fearless Female" award.

What Is Her Story?

She claimed to have cancer in her blood, spleen, brain, uterus, and liver. However, soon her lies were exposed. Apple Cider Vinegar that features her story about the lies she had spread and the medical scam, is based on the book by journalists Beau Donelly and Nick Toscano, who were the first one to bring out Gibson's medical history, revealing that she never had been diagnosed with cancer. The book is called The Woman Who Fooled the World.

Donelly and Toscano received a tip from Gibson's friend Chanelle who doubted her when she had a seizure but refused to call an ambulance or take her to the hospital. Her lies began to unravel in March 2015, when the Australian newspaper carried the investigation revealing that she never made the donations she claimed. However, she blamed "cash flow" as the issue for the delay. Then The Age published accounts of her close friends who questioned Gibson's illness, in fact, an Australian neurosurgeon, Professor Andrew Kaye shared that her claims did not add up.

Not just that, but everything was a lie, her name, her age, her story. When questioned again, in a June interview with 60 Minutes Australia, she said that she was wrongly diagnosed with cancer by a German alternative medical practitioner in 2009. She claimed that she did not know she was healthy until 2011.

"I lived for years with the fear that I was dying," Gibson said in the interview. "I wasn’t living in a space where I didn’t know that this was my reality."

"I’ve not been intentionally untruthful. I’ve been openly speaking about what was my reality," she said.

Where Is Belle Gibson Now?

After her lies were revealed, her wellness and nutrition app was pulled from the App Store, her book launch was canceled and Penguin stripped The Whole Pantry from shelves in Australia.

What could've been the reason for her to lie about her illness? Many think that she was suffering from Munchausen’s syndrome, though she denied any such thing. As per the National Health Service (NHS), it is a psychological condition where someone pretends to be ill or deliberately produces symptoms of illness in themselves. The intention is to project themselves in a "sick" role so that people care for them and they become the center of attention. It is named after Baron Munchausen, a fictional character named for a real-life retired German officer Karl Friedrich Hieronymus, who became famous for telling "wild, unbelievable tales about his exploits."

Swimmer's itch is a rash caused by an allergic reaction to the larvae of microscopic parasites that are found in both fresh and saltwater. These parasites commonly live in snails, which secrete larvae into the water, per the CDC.

Swimming in contaminated water for even a short period of time can cause swimmer’s itch, and after you come in contact with the larvae, “when the skin dries off, those parasites burrow under people's skin and cause an itchy rash,” says Dr. Christina Boull, MD, an associate professor of dermatology and pediatrics at M Health Fairview University of Minnesota Medical Center. Read on to learn what symptoms to look out for and precautions you can take to prevent this uncomfortable summertime rash.

What Is Swimmer's Itch?

You can identify swimmer’s itch, also known as cercarial dermatitis, from the little red dots that appear on your skin after you’ve been exposed to the parasites, Boull says. The rash will likely manifest on skin that was directly exposed to the water as opposed to skin protected by your bathing suit. For this reason, your arms and legs are particularly vulnerable to swimmer’s itch, she says.

These dots typically appear 12 hours after exposure, and over the next day or two, some people may experience a more severe reaction with welts and blisters. “One of the main risk factors of complications from this rash would be a secondary bacterial infection.” If you scratch the rash, there’s a possibility of staph bacteria getting under your skin, leaving your body vulnerable to developing staph infections such as impetigo or cellulitis, she says.

What Can Be Mistaken For Swimmer's Itch?

When it comes to swimming in the ocean, seabather’s eruption is a rash that presents similar symptoms to swimmer’s itch. In terms of identifying whether your rash is swimmer’s itch or sea bather’s eruption, the latter tends to develop under a swimsuit, Boull explains. Comparatively, swimmer’s itch is more likely to appear in areas that are not protected by a swimsuit, she reiterates. Additionally, because swimmer’s itch presents as small red bumps, it is also commonly mistaken as bites caused by small bugs, such as gnats or mosquitoes, Boull says.

How Do You Get Rid Of Swimmer's Itch?

"The good news is that it spontaneously resolves," Boull says. Because people are the preferred hosts of the mites, they don’t live in the skin very long. Typically, the rash and itch significantly improve over the course of a week, although it's possible for it to last as long as three weeks, she says.

To quell the itching of the rash, Boull suggests 1% hydrocortisone, an over the counter topical steroid cream. She also recommends taking an oral antihistamine. In cases of severe itch, prescription oral prednisone and oral cortisone medicines can help relieve itch and inflammation.

If your swimmer’s itch has developed into blistering, open sores, and you’re experiencing fever, it could be signs of a secondary bacterial infection. In this case, it’s essential you see a doctor who can prescribe you oral antibiotics, Boull says.

Does Showering Kill Shower's Itchh?

The parasites that cause swimmer’s itch can only burrow into your skin after you’ve dried off. “So, it's really important after getting out of a lake or areas where you're swimming that would have snails, that you take a towel and really wipe the water off your skin.” Showering after you’ve gotten out of the water can also help prevent the parasites from getting underneath your skin.

Does chlorine damage hair? Here’s how to protect your hair this swim season.

Snails tend to prefer warm, shallow water, so avoiding these areas can limit the possibility of exposure to the parasites. Finally, take note of no-swim zone signs that may indicate whether there are pathogens in the water.

Schizophrenia is a severe mental disorder characterised by significant disruptions in thought, perception, emotion and social interaction. Classic symptoms of this neurological condition include jumping to conclusions or difficulty adjusting to new information. According to scientists, the symptoms are a result of poor communication between the cerebral cortex and thalamus, which is known as the brain's central switchboard.

Recently, a team of researchers from Tufts University School of Medicine and Vanderbilt University School of Medicine found that the neural pathways of schizophrenics work differently as compared to those without the condition when faced with conflicts in decision making. The discovery was made by measuring brain cell activity between the cerebral cortex and thalamus, as volunteers completed ambiguous tasks.

How Was The Research Performed?

For the research, scientists asked about 40 participants—a mixture of neurotypical individuals and patients with schizophrenia—to correctly choose a target's location based on a sequence of cues. However, the scientists made these cues more or less conflicting. For healthy people, performance was very good even when the conflict was high. But for schizophrenics, there were two different behaviours. They had comparable behaviour to controls when there was little conflict, however, they made many more errors with higher conflict levels, which were tolerated well by controls.

The study is important because over the course of evolution, the human brain has developed a system to make decisions in complicated situations. The prefrontal cortex, specifically the dorsolateral and orbitofrontal areas, is responsible for making decisions. His region integrates information from various brain areas, allows for reasoning and judgment, and ultimately guides decisions that align with our goals and desires.

How Is Brain Impacted During Schizophrenia?

In schizophrenia, the brain experiences structural and chemical changes that disrupt normal thinking, emotions, and behaviour. Research shows that people with schizophrenia often have reduced grey matter volume, particularly in areas involved in memory, emotion, and decision-making, like the hippocampus and prefrontal cortex. Abnormalities in neurotransmitters, especially dopamine and glutamate, also play a key role, leading to symptoms such as hallucinations, delusions, and cognitive difficulties. Connectivity between different brain regions may become impaired, affecting the brain's ability to process information smoothly. These changes typically emerge gradually, often beginning in late adolescence or early adulthood, and vary significantly from person to person.

How To Identify Schizophrenia?

Schizotypal Personality Disorder is part of Cluster A personality disorders. Other disorders in this cluster include paranoid personality disorder and schizoid personality disorder. Individuals with this condition struggle with social and interpersonal skills, especially when forming close relationships. This occurs alongside eccentric behaviour and perceptual or cognitive distortions.

According to the DSM-5 (Diagnostic and Statistical Manual of Mental Disorders, 5th Edition), schizophrenia is diagnosed based on a set of specific symptoms. Here's the list of core symptoms:

• Delusions – strong false beliefs not based in reality (e.g., believing you are being persecuted or have special powers).
• Hallucinations – hearing, seeing, or sensing things that aren't actually there (most commonly auditory hallucinations).
• Disorganised speech – frequent derailment, incoherence, or illogical conversation.
• Grossly disorganised or catatonic behavior – unpredictable agitation, inappropriate behaviour, or lack of movement/responsiveness.
• Negative symptoms – diminished emotional expression, reduced motivation (avolition), reduced speech (alogia), social withdrawal, or inability to experience pleasure (anhedonia).

Irritable Bowel Syndrome (IBS) is a complex, often misinterpreted and even misdiagnosed gastrointestinal condition that disproportionately affects women. With symptoms of diarrhea, constipation, bloating, gas, and cramping in the abdomen, IBS may cause life to be significantly altered. However, despite its familiarity, social stigma tends to deter women from seeking needed assistance. Familiarization with the symptoms, risks, and treatments is required for enhancing physical and mental health.

According to the International Foundation for Functional Gastrointestinal Disorders, between 25 to 45 million Americans have IBS, two-thirds of them women—young adults and often. Though no one yet fully understands the underlying cause for the gender disparity, hormonal fluctuations clearly seem to play a strong factor. According to studies, GI symptoms usually get worse at some point during the menstrual cycle, and post-menopausal women with IBS experience worse symptoms, increased fatigue, anxiety, and diminished quality of life.

Hormones such as estrogen and progesterone may also affect the gut, but this relationship is under research. Further, women suffering from gynecological diseases such as endometriosis or PCOS (polycystic ovary syndrome) typically experience increased pelvic and abdominal pain, which points to similar mechanisms for reproductive and gastrointestinal health.

Why IBS Feels More Than Just an Upset Stomach?

IBS is not limited to painful bowel habits- diarrhea and constipation can aggravate or lead to hemorrhoids, and diet restriction for symptom relief can result in nutritional deficiencies. Psychologically, the disease's impact tends to cause isolation, discouragement, and depression, severely impairing quality of life.

New research also points to the gut-brain axis—a communication network between the gut and the brain—that is crucial to IBS. Persistent stress, a widespread problem in women, may worsen symptoms by disrupting this important link. Not surprising, therefore, are anxiety and depression as both risk factors for, and consequences of, IBS.

IBS Symptoms To Watch For

While IBS in itself is not usually troublesome, long-term change in bowel habits may indicate a more serious disorder, like cancer of the colon or rectum. Specialists at Mayo Clinic recommend undergoing medical assessment if the symptoms involve bleeding in the rectum, unexplained loss of weight, or regular change in the bowel movement. Diagnosis usually takes a "diagnosis of exclusion" approach, excluding other gastrointestinal disorders before diagnosing IBS.

Perhaps the most infuriating part of IBS is how it's diagnosed. There's no test to give a firm answer; doctors make educated guesses based on symptom patterns and excluding other possibilities. In a nationwide study conducted at Cedars-Sinai in December 2023, researchers found that IBS is more prevalent than once thought, an observation that speaks volumes about a desperate need for more effective diagnostic testing and education of patients.

While IBS can impact anyone, it tends to be more prevalent among women. Studies show a higher prevalence rate of 12% in women compared to 8.6% in men. Hormonal fluctuations, particularly around the menstrual cycle, appear to play a significant role in how symptoms manifest and intensify.

In fact, many women with IBS report a noticeable worsening of gastrointestinal symptoms during their menstrual periods. This pattern highlights the connection between hormonal changes and gut health. Beyond typical digestive distress, women with IBS frequently encounter a broader set of complications that can affect their overall well-being.

Common Symptoms of IBS in Women:

• Constipation and/or diarrhea, often alternating
• Persistent bloating and abdominal discomfort
• Fatigue and low energy levels
• Exacerbation of menstrual symptoms, such as cramping and pain
• Urinary symptoms, including urgency and frequency
• Chronic pelvic pain that overlaps with gynecological conditions
• Pelvic organ prolapse, especially in severe or long-standing cases
• Painful sexual intercourse (dyspareunia)
• Increased incidence of migraines
• Higher rates of depression and anxiety disorders

Are Your Hormones Making Your Digestive Symptoms Worse?

Hormone Replacement Therapy (HRT) in postmenopausal women does not seem to significantly relieve IBS symptoms, but it can change the gut microbiome—an ecosystem increasingly seen as vital to digestive well-being. Some early data also indicate that the immune systems of women might contribute to IBS development. Since women are more prone to autoimmune disorders, these results present yet another potential explanation for the gender disparity of IBS cases.

Stress isn't solely an issue of mental health—it appears physically, particularly in the stomach. Women, being more susceptible to anxiety and stress, are thus more susceptible to stress-related IBS attacks. The gut-brain axis makes this interaction possible, with distress signals going back and forth between the intestines and the brain. Tackling mental health is thus a necessary part of IBS management.

Why a One-Size-Fits-All Treatment Doesn't Work for IBS in Women?

IBS management is individualized because symptoms and exacerbating factors differ greatly. Gastroenterologists, functional medicine physicians, and nutritionists tend to work together to develop tailored treatment plans. Diet continues to be a fundamental aspect of IBS management, with the low FODMAP diet becoming the gold standard. This entails limiting consumption of certain fermentable carbohydrates that may worsen symptoms.

Alongside dietary treatments, the exploding gut health market provides new choices—from probiotics to fiber supplements—that are de-stigmatizing gut care. And with the global wellness market for gut supplements estimated to grow from $9 billion to $19 billion by 2033, it is unmistakable that both treatment opportunities and public knowledge are shifting.

What is The "Hot Girls Have IBS" Movement?

The catchphrase "Hot Girls Have IBS" came into vogue in 2019, illuminating the prevalence of the disease among young women. What was originally a joking meme has developed into a moving recognition that struggles with gut health are real, prevalent, and not something to be embarrassed about. As gut health becomes an important cornerstone of wellness culture, more women are speaking out, getting help, and initiating frank discussions about something previously considered shameful.

IBS is much more than an in-convenient digestive problem—it's a complex condition that affects physical well-being, emotional health, and overall quality of life. Particularly for women, disproportionately impacted, early recognition of the symptoms and personalized, holistic treatment can turn life with IBS from one of quiet agony to empowered control. As awareness increases and stigma decreases, the future promises well for millions living with this chronic but controllable condition.