Nisha Pandey

Popular Biscuit Brand Under FSSAI Scrutiny For Misleading ‘100% Atta’ & ‘No Added Sugar’ Claims

Popular Biscuit Brand Comes Under FSSAI Scrutiny For Misleading ‘100% Atta’ & ‘No Added Sugar’ Claims

When it comes to misleading advertisements, Indian packaged snack brands get away with plenty. However, the <span>Food Safety and Standards Authority of India</span> (<span>FSSAI</span>) recently flagged down a famous biscuit brand over its claim of healthy ingredients. 

<h2>Biscuit Brand Under FSSAI Scrutiny Over Misleading Claims</h2>

According to a post on X by FSSAI’s official handle, the food authority issued a notice to SAJ Food Products following a consumer complaint regarding misleading claims of healthy ingredients in ‘<span>Eat Fit Digestive</span> Biscuits’.

According to <a href="https://www.healthandme.com/nutrition/fssai-tightens-food-safety-norms-mandates-food-grade-knives-cutting-tools-article-154669373" data-type="tilCustomLink">FSSAI</a>, the complaint stated that the product's front label claimed “100% Atta”, while the ingredients list disclosed only 72.33% atta. It also contains other ingredients and additives that are not in compliance with the FSSAI advisory on discontinuing 100% claims.

This comes across as a gross violation, especially as consumers purchase certain food products based on comparatively healthier ingredients.

Apart from misrepresenting the quantity of wheat, the brand also made a “No Added Sugar” claim on its packaging, which was also found to be misleading.

In reality, the biscuits contain equally unhealthy sweeteners like maltodextrin and glucose syrup solids, making them unsuitable for the masses, especially those with diabetes and insulin resistance.

<h2>FSSAI Questioned The Product’s Label</h2>

Apart from the biscuits’ ingredients, the food safety authority also questioned the brand to explain the product’s name - <a href="https://www.healthandme.com/health-news/fssai-retracts-advisory-on-a1-and-a2-milk-claims-what-you-need-to-know-and-how-it-affects-your-health-article-151035176" data-type="tilCustomLink">Eat Fit Digestive</a>. In accordance with the Food Safety and Standards (Advertising &amp; Claims) Regulations, 2018, the brand is required to produce a scientific justification for using the title.

The manufacturer has been directed to provide an explanation for the aforementioned claims within seven days. Upon failure to do so, the regulatory body will initiate suitable action under the provisions of the FSS Act, 2006.

<h2>When FSSAI Thwarted '100%' Claims</h2>

‘Use GLP-1 Carefully’, Warns Diabetologist Dr V Mohan

Indian packaged food brands are likely to face stricter scrutiny as, on May 28, 2025, the food regulatory body issued a notice, discontinuing the usage of ‘100%’ claims on packaging.

Deeming the term “ambiguous”, FSSAI said that it did not fit into its definitions according to the FSS Act, 2006.

In the light of the new advisory, FSSAI also issued a notice to at least 15 <a href="https://www.healthandme.com/health-news/unsafe-food-causes-1-5-million-deaths-annually-children-under-5-face-3x-risk-who-article-154457405" data-type="tilCustomLink">Indian food brands</a>, including Emami Healthy &amp; Tasty, Health Aid, Troovy, The Healthy Factory, Healthy Master, Healthy Choice, Plan B, and Neuherbs.

Emami Healthy &amp; Tasty, the cooking oils arm of the Kolkata-based Emami Group, is the most prominent on the list. FSSAI said its trade name could mislead consumers as well as violate its regulations.

The Healthy Factory's ‘zero maida whole wheat bread’ and ‘zero maida pizza base’ were also questioned by the FSSAI. It said that the brand’s claims violated the applicable regulations of the body.

FSSAI also issued notices to other brands, such as Healthy Master for its tagline, ‘vision to serve healthy’, Healthy Choice's ‘healthy food for healthy life poha’, and Health Aid's brand name seemed to mislead consumers about the nature of the products.

Health Conditions A-Z

health

popular-biscuit-brand-comes-under-fssai-scrutiny-for-misleading-100-atta-no-added-sugar-claims

fssai

eat fit digestive

Food Safety and Standards Authority of India

fssai notice

digestive biscuits

mid-day-meal-row-in-india-doctors-explain-why-eggs-matter-for-childrens-growth-and-development

Mid-Day Meal Row In India: Doctors Explain Why Eggs Matter For Children's Growth And Development

venezuela-earthquakes-experts-warn-of-rare-genetic-disorder-linked-to-anesthesia-risk

Venezuela Earthquakes: Experts Warn Of Rare Genetic Disorder Linked To Anesthesia Risk

Health News

8 Sit-Up Variations to Strengthen Your Core and Build Stability

Benefits Of Ayurvedic Health Supplement Ashwagandha

9 Anti-Inflammatory Breakfast Options You Should Try

5 Foods You Should Avoid For PCOS, Says Gynecologist

Love Sitting With Your Legs Crossed? Here’s You Should Avoid It

6 Daily Foods That Are Secretly Increasing Your Calories

9 Brain Boosters You Should Do Everyday

Hip Exercises That Will Keep You Flexible As You Age

9 Leg Exercises Office Workers’ Should Do At Home

Benefits of Having Herbal Tea Every Morning

9 Daily Habits That Boost Your Brain Power

Lower-Body Exercises That Are Game-Changers

How Drinking Apple Cider Vinegar Helps You

Aging Myths You Should Never Believe

Superfoods That Support Your Gut Health

What Happens To Your Body When You Eat Instant Noodles Every Day?

Health Issues Premature Babies Often Face

Exercises Office Workers Should Do For Their Heart Health

Reasons Why You Should Add Raw Turmeric To Your Diet

Benefits Of Drinking Milk At Night: Why You Should Do It

Food That Provides Vitamin B12 Naturally In Your Diet

Surprising Health Benefits Of Fenugreek Seeds

9 Superfoods You Should Eat For Your Brain Health

What Does Mental Health Support Look Like At Work?

Long Stretches You Should Do To Unwind From Your Day

Colon Cancer In Young Adults: Early Symptoms You Should Know

Health Benefits Of Eating Dry Fruits Everyday

Are You At Risk For Fried Rice Syndrome?

These Tests Reveal How Well You Are Aging

Lower-Back Exercises You Should Do After A Long-Day's Work

Children’s Diet – What Kids Need To Eat For Immunity Building

Common Diabetes Myths That Could Hurt Your Health

Love Spicy Food? Here’s How It Affects Your Health

Superfood List: Veggies And Fruits You Must Have For Immunity

Foods People With IBS Should Avoid

Exercises To Improve Digestion

Easy Work Lunches You Can Make In The Morning

Hunger Vs Craving: Difference Explained In 60 seconds

These Things Can Cause Your Heart To Age Faster

High Carb Foods That Are Actually Healthy

When it comes to misleading advertisements, Indian packaged snack brands get away with plenty. However, the Food Safety and Standards Authority of India (FSSAI) recently flagged down a famous biscuit brand over its claim of healthy ingredients.  Biscuit Brand Under FSSAI Scrutiny Over Misleading Claims     FSSAI has issued a notice to SAJ Food Products following a consumer complaint regarding misleading claims on &quot;Eat Fit Digestive Biscuits&quot;.The manufacturer has been directed to furnish an explanation within 7 days. #FSSAINotice #FSSAIAction pic.twitter.com/pRwyevzpAY&mdash; FSSAI (@fssaiindia) June 27, 2026 ]]>According to a post on X by FSSAI’s official handle, the food authority issued a notice to SAJ Food Products following a consumer complaint regarding misleading claims of healthy ingredients in ‘Eat Fit Digestive Biscuits’. According to FSSAI, the complaint stated that the product's front label claimed “100% Atta”, while the ingredients list disclosed only 72.33% atta. It also contains other ingredients and additives that are not in compliance with the FSSAI advisory on discontinuing 100% claims. This comes across as a gross violation, especially as consumers purchase certain food products based on comparatively healthier ingredients. Apart from misrepresenting the quantity of wheat, the brand also made a “No Added Sugar” claim on its packaging, which was also found to be misleading. In reality, the biscuits contain equally unhealthy sweeteners like maltodextrin and glucose syrup solids, making them unsuitable for the masses, especially those with diabetes and insulin resistance. FSSAI Questioned The Product’s Label Apart from the biscuits’ ingredients, the food safety authority also questioned the brand to explain the product’s name - Eat Fit Digestive. In accordance with the Food Safety and Standards (Advertising & Claims) Regulations, 2018, the brand is required to produce a scientific justification for using the title. The manufacturer has been directed to provide an explanation for the aforementioned claims within seven days. Upon failure to do so, the regulatory body will initiate suitable action under the provisions of the FSS Act, 2006. When FSSAI Thwarted '100%' Claims      Indian packaged food brands are likely to face stricter scrutiny as, on May 28, 2025, the food regulatory body issued a notice, discontinuing the usage of ‘100%’ claims on packaging. Deeming the term “ambiguous”, FSSAI said that it did not fit into its definitions according to the FSS Act, 2006. In the light of the new advisory, FSSAI also issued a notice to at least 15 Indian food brands, including Emami Healthy & Tasty, Health Aid, Troovy, The Healthy Factory, Healthy Master, Healthy Choice, Plan B, and Neuherbs. Emami Healthy & Tasty, the cooking oils arm of the Kolkata-based Emami Group, is the most prominent on the list. FSSAI said its trade name could mislead consumers as well as violate its regulations. The Healthy Factory's ‘zero maida whole wheat bread’ and ‘zero maida pizza base’ were also questioned by the FSSAI. It said that the brand’s claims violated the applicable regulations of the body. FSSAI also issued notices to other brands, such as Healthy Master for its tagline, ‘vision to serve healthy’, Healthy Choice's ‘healthy food for healthy life poha’, and Health Aid's brand name seemed to mislead consumers about the nature of the products.

popular biscuit brand comes under fssai scrutiny for misleading ‘100% atta’ & ‘no added sugar’ claims

About Us

Contact Us

Terms & Conditions

Privacy Policy

Company

Health and Me is a premium website with content written and curated to function as a handbook for all Health concerns.

Popular Biscuit Brand Under FSSAI Scrutiny For Misleading ‘100% Atta’ & ‘No Added Sugar’ Claims

Mid-Day Meal Row In India: Doctors Explain Why Eggs Matter For Children's Growth And Development

Venezuela Earthquakes: Experts Warn Of Rare Genetic Disorder Linked To Anesthesia Risk

Heat Dome Looms Over Fourth Of July In The US: Biggest Risks & How To Celebrate Safely

Health Conditions A-Z

Mid-Day Meal Row In India: Doctors Explain Why Eggs Matter For Children's Growth And Development

Popular Biscuit Brand Under FSSAI Scrutiny For Misleading ‘100% Atta’ & ‘No Added Sugar’ Claims

Venezuela Earthquakes: Experts Warn Of Rare Genetic Disorder Linked To Anesthesia Risk