A major online health retailer has suspended sales of melatonin products to Australia after a surge in overdose reports, raising alarm about the widespread and often unregulated use of the hormone as a sleep aid for children.US-founded iHerb, which delivers supplements and health products to more than 180 countries, abruptly pulled melatonin from its Australian marketplace. The move has left many parents in shock, particularly those who have long relied on the company to sidestep prescription-only rules in Australia.For years, families have quietly ordered melatonin from overseas to help children with ADHD, autism spectrum disorder, or chronic sleep problems. Many never consulted a doctor, trusting online reviews or anecdotal reassurance instead.Also Read: Dermot Murnaghan Cancer Battle: TV Anchor Shares Health Update on Stage 4 Prostate Cancer, Urges Men to Get Tested EarlyMelatonin Gummies: Parents Divided Between Panic and ReliefFor some families, iHerb’s decision feels like a lifeline suddenly cut off. One mother, posting in a support group for parents of neurodivergent children, admitted: “I know a lot of us purchase melatonin from iHerb for our ADHD/ASD kiddos. It’s now been banned due to it being a prescription medicine.”Another confessed the impact was immediate: “My kids won’t sleep without it.”But the suspension has also sparked relief among others who fear melatonin has become dangerously normalized. One parent commented, “Honestly, I think this is a good thing. My son is autistic and I use it for him so I understand some children really do need it – but it’s also very overused, and look at all the overdoses from it this year.”This divide reflects a broader tension in child health: the desperate search for effective solutions versus the risks of self-managing with little medical oversight.A Surge in Poisonings Raises Red FlagsThe catalyst for iHerb’s decision appears to be stark new data out of Western Australia. Calls to the state’s Poisons Information Centre about melatonin overdoses have jumped 166 percent in the past five years, with nearly 90 percent involving children.In 2018, the hotline logged 175 calls. By August this year, that number had soared to 322.The majority of cases involve children accidentally consuming too many melatonin gummies. Symptoms reported included stomach pain, dizziness, excessive drowsiness, and headaches. Though rarely fatal, repeated overdoses underscore how the supplement’s candy-like form and lack of dosage regulation put children at risk.The rise of melatonin gummies has reshaped how parents approach sleep issues. Marketed as natural, gentle aids, they blur the boundary between dietary supplement and pharmaceutical.Some products even fail to disclose melatonin on their packaging, presenting them instead as magnesium or herbal-based sleep support. Investigations have revealed discrepancies in labeling, with some gummies containing significant levels of melatonin despite being marketed differently.This grey zone is particularly troubling because, in Australia, melatonin is legally restricted. It is classified as a Schedule 4 prescription-only medicine, available to adults over 55 for short-term insomnia or to travelers for jet lag. For children, it may be prescribed in specific clinical cases, but under strict medical guidance. The online marketplace bypassed all of that until now.A spokesperson for iHerb told the Daily Mail, “The health and well-being of our customers always comes first. That’s why we are suspending all melatonin sales to Australian customers while we further review our order protocols for these products. Our goal is to support wellness responsibly and to give our customers confidence that they can shop with safety and trust.”The company has not provided a timeline for when or if sales might resume. Dr. Kyle Hoath of the Australian Medical Association’s Western Australian branch welcomed the suspension. “It’s good to see that iHerb has taken a proactive step,” he said. “The problem is that, when you think about the way an online retailer like iHerb works, there’s no interaction with a pharmacist. It’s the consumer choosing what they want without any guidance around what is safe.”The move highlights how online platforms can fill regulatory gaps but also create new ones, enabling mass importation of products that would otherwise face strict scrutiny.While Australia is grappling with the risks of imported melatonin, other countries face similar challenges. In the United States, melatonin is widely available as an over-the-counter supplement, with minimal regulation compared to pharmaceuticals. Usage has skyrocketed among children and teenagers, prompting pediatricians to raise alarms about potential long-term impacts on hormone development and circadian rhythms.In the UK, melatonin is also tightly controlled, available only by prescription. Yet similar concerns about misleading labeling and accidental overdoses in children have emerged there too. This patchwork of rules creates opportunities for cross-border loopholes—like Australian parents ordering through iHerb that complicate public health responses.For parents who depended on melatonin, the suspension may feel devastating. But health experts stress that the bigger issue isn’t the lack of access—it’s the lack of medical oversight.Children’s sleep problems can stem from many causes: neurological conditions, behavioral habits, environmental triggers, or emotional stressors. While melatonin may help in certain cases, it is not a one-size-fits-all solution. Without guidance from a pediatrician, families risk masking deeper issues or creating new ones.The iHerb suspension is not just a supply chain hiccup it’s a wake-up call about the need for safe, evidence-based care.How Can Parents Build A Better Bedtime Sleep Routine Without Dependence on Melatonin?Parents anxious about losing melatonin as an option can take heart: natural, structured approaches to sleep often prove more effective long-term than supplements.Creating a reliable bedtime routine is one of the most powerful tools. Children thrive on predictability, and a consistent wind-down ritual teaches the brain when it’s time to rest. This can start with dimming lights an hour before bedtime, turning off screens, and engaging in calming activities such as reading together, listening to soft music, or practicing gentle breathing.Sleep hygiene also extends to the environment. A cool, dark, quiet room signals to the body that it’s time to sleep. White noise machines or soft nightlights can help reduce anxiety, especially for children who struggle with sensory sensitivities.Parents should pay attention to diet and activity as well. Limiting caffeine and sugar in the afternoon, ensuring children get plenty of daylight exposure and exercise, and timing dinner a few hours before bed can significantly improve sleep readiness.Perhaps most importantly, bedtime should not feel like a punishment. When framed as a positive, nurturing routine—one that involves connection rather than control children are more likely to settle into it willingly.While melatonin may play a role for some children under medical supervision, it cannot replace the emotional security and consistency that a healthy routine provides. For families suddenly cut off from supplements, this may be the right moment to reset and rebuild sleep in a sustainable, safe way.