For many men, the warmth of physical touch remains an uncharted territory. Men, under the unsaid burden of masculinity, often refrain from embracing others, especially other men. Women, on the other hand, are more prompt about hugs and kisses. Does this have an effect on their mental well being? Yes, says Tiffany Field, Director of the Touch Research Institute at the University of Miami School of Medicine. "Touch is the first, and the most intense, language we learn when we're very young, Touch might have more immediate impacts on words, she told NYT. The benefits of nonsexual touch is read like a 19th century tonic advertisement, except that the outcomes have been scientifically vetted. Primarily, touch has been found to lower the level of cortisol (stress hormone) in one's body. This implies its importance in a society where stress kills more young men than women. When faced with stressors, men tend to turn cowboy, growing stoic, emotionally withdrawn and, too often, isolated. It is true that women receive higher levels of oxytocin — the calming, bonding hormone and neurotransmitter — when they are stressed, which enhances their ability to cope. However, research shows that levels of oxytocin in both genders rise when they receive affectionate touch from their partners or other closed ones. But there are touch-averse cultures like America and touch-friendly cultures like Italy. India, lies somewhere in between. According to Jay Skidmore, former chairman of the psychology department of Seattle Pacific University, "Social-cultural trends in America have focused for decades on reducing touch." Meanwhile, many men self-police their hands around each other. According to experts, who spoke to NYT, the younger men are so very afraid of getting classified as homosexual that their first response to accidentally touching another man is No Homo! In older men, it is the same discomfort and fear. Sociologist Michael Kimmel, who studies masculinity, says touch between straight men can occur only when physical contact “magically loses its association with homosexuality"— as happens in sports.'Skin Hunger' In MenIn 2022, Kory Floyd, a professor of communication at the University of Arizona, conducted a study on what he called "affection deprivation." The research was conducted on 500 participants. Throughout the research, he studied "skin hunger," discovering that the people who experienced this phenomenon were, among other things, more lonely, depressed, and had less social support. They also experienced more mood and anxiety disorders and an inability to interpret and express emotions. Perhaps it’s not surprising, then, that a 2011 study from the Kinsey Institute at Indiana University, published in the Archives of Sexual Behavior, further found that among more than 1,000 heterosexual middle-aged and older married couples in five countries, hugging and kissing were more central to the happiness of men than they were to women.