Scroll through TikTok, Instagram, or YouTube and you’ll find an unsettling pattern: influencers dismissing sunscreen as unnecessary—or even harmful. Some promote “slow tanning” to build skin’s melanin. Others share DIY sunscreen recipes made from oils and butters. A few outright claim sunscreen causes skin cancer.This narrative taps into a broader skepticism toward conventional health advice. But dermatologists say it’s a dangerous trend that risks reversing decades of public health progress.Celebrity voices have amplified these claims. Former TOWIE star Sam Faiers told her 2.5 million Instagram followers she avoids sunscreen for her children, citing fears of “toxic ingredients.” TV personality Kelsey Parker has suggested SPF causes skin cancer. Influencer Lauryn Goodman advises followers to “train your skin” by gradually increasing sun exposure.To many followers, this advice feels empowering. To dermatologists, it’s reckless.“The idea that SPF is toxic or that children can ‘build immunity’ to the sun is not only irresponsible—it’s dangerous,” says Dr. Angela Tewari, consultant dermatologist at King’s College Hospital in London. “These views are unscientific and put children’s health at serious risk.”What Science Actually Shows About Sunscreen Safety?Concerns about sunscreen ingredients often stem from lab studies—like those showing that high doses of certain chemicals affect rats in the womb. But context matters. To match the chemical exposure levels in those studies, a human would need to apply sunscreen daily for decades—up to 277 years in some calculations.More recent research, such as a 2019 JAMA study, confirmed that some sunscreen chemicals enter the bloodstream. However, the amounts studied were far higher than typical daily use, and no harm to humans was found.No credible human studies have shown that sunscreen ingredients like oxybenzone cause cancer. On the contrary, evidence overwhelmingly supports sunscreen’s role in reducing skin cancer risk.Why Is Skin Cancer Risk Is Real And Rising?Melanoma, the deadliest form of skin cancer, is climbing worldwide. In the UK, diagnoses are projected to hit a record 21,300 in 2025—up 22% from 2023. In the US, the American Cancer Society estimates more than 100,000 new melanoma cases in 2025.About 90% of skin cancer cases are linked to unprotected sun exposure. Childhood sunburns are especially dangerous—just one blistering burn can nearly double lifetime melanoma risk. That’s why dermatologists recommend SPF 50 for children during high UV months, from March to September in northern climates, and year-round in sunnier regions.How Sunscreen Works?There are two main types:Chemical sunscreen absorbs UV radiation and turns it into harmless heat. Ingredients include avobenzone, oxybenzone, and octocrylene.Mineral sunscreen (also called physical sunscreen) contains zinc oxide or titanium dioxide to physically block and reflect UV rays.Both protect against UVB rays (which cause burns) and, in broad-spectrum formulas, UVA rays (which cause premature aging and contribute to cancer).SPF, or sun protection factor, tells you how much longer you can stay in the sun without burning compared to no protection. SPF 30, for instance, lets you stay 30 times longer without burning—assuming correct application and reapplication every two hours.Higher SPFs provide more margin for error. A 2018 study found SPF 100+ sunscreen was significantly more effective than SPF 50+ in preventing sunburn during real-world use.What is The Myth of ‘Slow Tanning’?Proponents of slow tanning argue that gradually building sun exposure helps the skin produce melanin, offering natural protection. While melanin does absorb some UV rays, it’s no substitute for sunscreen. Even deeply pigmented skin can burn and sustain DNA damage, which accumulates over time.According to dermatologists, “training” the skin is a myth. UV damage occurs from the very first unprotected exposure—whether or not you burn.Why Are Some People Abandoning Sunscreen?Distrust in health authorities, desire for “natural” living, and negative personal experiences with certain products all contribute. Some people have had allergic reactions or irritation from sunscreen ingredients, leading them to avoid it altogether.That’s why dermatologists stress that not all sunscreens are the same. Mineral sunscreens are generally better tolerated by sensitive skin. Newer formulations avoid oxybenzone and other controversial ingredients, while still providing strong UV protection.The American Academy of Dermatology and the World Health Organization both recommend daily use of broad-spectrum sunscreen with SPF 30 or higher. They emphasize that sunscreen is one of the most effective tools to prevent skin cancer—especially when combined with shade and protective clothing.How to Protect Yourself And Be 'Safe'?Choose broad-spectrum SPF 30 or higher.Apply liberally—most adults need about a shot glass–sized amount for full body coverage.Reapply every two hours, or after swimming or sweating.Use mineral formulas if you have sensitive skin or want to avoid certain chemicals.Pair sunscreen with shade and UPF-rated clothing for best results.The anti-sunscreen movement thrives on fear and mistrust, but science paints a very different picture. Sunscreen doesn’t cause skin cancer—it helps prevent it. And while research into ingredients continues, the risks of skipping SPF are well-established and potentially deadly.