The UK government is taking firm action against unsafe and unregulated cosmetic procedures by introducing new legislation aimed at cleaning up what has been described as a “wild west” industry. Health Secretary Wes Streeting has announced that only qualified professionals will be allowed to carry out high-risk aesthetic treatments, including liquid Brazilian butt lifts (BBLs), under new rules expected next year.Tighter Rules to Protect PatientsAt present, no license is required to perform procedures like Botox injections or dermal fillers in England. This lack of oversight has led to a rise in botched treatments, some of which have caused permanent scarring, serious health complications, and even death. The government now plans to limit high-risk treatments to qualified healthcare professionals and require providers to be regulated by the Care Quality Commission (CQC).Lower-risk cosmetic treatments, such as standard Botox and fillers, will also be subject to new licensing rules. Clinics offering these services must register with their local authority, ensuring they meet minimum safety and hygiene standards.Why Liquid BBLs Are a ConcernLiquid Brazilian butt lifts involve injecting filler into the buttocks to enhance their shape and size. While marketed as a less invasive alternative to surgical BBLs, the procedure comes with serious risks. These include the possibility of blood clots, infections like sepsis, and in rare cases, death.In one tragic incident, a 33-year-old woman named Alice Webb died in Gloucestershire last year due to complications linked to a suspected liquid BBL procedure. Cases like hers have raised urgent questions about who is allowed to perform such high-risk treatments.Crackdown on Unqualified ProvidersHealth officials are also investigating reports that treatments including BBLs, fat injections, and Botox are being offered by unqualified individuals in unregulated settings such as public toilets. The Chartered Trading Standards Institute recently issued a warning about these unsafe practices. Several people reported adverse reactions to Botox-like injections earlier this year, prompting further investigations.To tackle this, the government is encouraging the public to verify providers’ qualifications and insurance, and to avoid unusually cheap offers that could signal unsafe practices.Planned Legislative ChangesThe proposed changes will be introduced through amendments to the CQC’s regulations and secondary legislation. In addition to restricting who can offer these treatments, the government also plans to limit access to high-risk cosmetic procedures for under-18s unless they are approved by a qualified healthcare provider. England already made it illegal in 2021 for minors to receive Botox or dermal fillers.Scotland has also announced similar regulatory plans, while Wales and Northern Ireland have yet to make any moves.Support From Experts and Industry LeadersTim Mitchell, president of the Royal College of Surgeons, welcomed the move but called for stronger safeguards. He believes procedures like buttock or breast augmentation should only be carried out by board-recognised cosmetic surgeons. This, he said, would improve standards of care and reduce preventable harm.Sue Davies of the consumer group Which? warned that these new rules would not be effective unless local enforcement teams, such as trading standards, are given more resources to act against rogue providers.Millie Kendall, chief executive of the British Beauty Council, said the changes would restore public trust and reduce the number of horror stories associated with the beauty industry.A Step Towards Safer PracticesHealth minister Karin Smyth said the government’s actions are aimed at protecting individuals from being exploited by untrained or dishonest practitioners. She emphasized that people will still be free to choose cosmetic treatments, but in a safer and more regulated environment. The goal is to provide peace of mind for consumers while easing the burden on the NHS, which often deals with the consequences of botched procedures.