Not too long ago, it was parents who sighed at their children’s screen time. Now, increasingly, it’s children who plead for their parents to put the phone down. Whether at the dinner table, playground, or during bedtime stories, the modern family dynamic is shifting — and not always for the better.From Helicopter to Half-Present ParentingThere’s a name for the phenomenon: “technoference.” Coined by researchers at the University of Wollongong, Australia, the term refers to digital distractions that interfere with family interactions. Their recent review of 21 studies — spanning 10 countries and nearly 15,000 participants — shows how significant this interference has become.When parents frequently check phones or scroll through social media around young children, the impact can be deep and far-reaching. The review found consistent associations between parental phone use and weaker cognitive skills, more behavior problems, and greater screen dependency in kids. In other words, distracted parenting could be stunting a child’s emotional and intellectual growth.“When parents frequently engage with screen-based devices in the presence of their children, the children’s efforts to interact or seek attention may be met with delayed, dismissive, shallow, or absent responses,” the researchers noted.The Numbers Behind the TrendThe data is alarming. According to the University of Wollongong study:Over 70% of parents use their devices during meals or playtime.89% check their phones at least once during parent-child interactions every day.Children with such distracted caregivers are more likely to show anxiety, aggression, withdrawal, and attachment issues.The issue goes beyond missing out on a moment — it may be shaping a child’s development in subtle but serious ways.A Role ReversalThe generational shift is further emphasized by a Common Sense Media survey that highlights how teenagers are increasingly worried about their parents' screen habits — and are even pulling back themselves. According to the 2023 survey:52% of parents felt they spent too much time on mobile devices (up from 27% in 2016).Only 39% of teens felt the same (down from 61%).45% of parents now say they feel “addicted” to their phones.Interestingly, while mutual concern about screen time has grown, actual arguments about it have declined. Parents and teens are fighting less, even as both silently resent the other’s screen habits. As Michael Robb, senior research director at Common Sense Media, put it, “It’s a really weird finding.”Why It MattersBeyond the cognitive and emotional toll on children, parents themselves are affected. Device use before bed, waking up to check phones, and constant alerts are interfering with adult sleep patterns, stress levels, and relationships — leading to a more disconnected home environment.In experimental settings where researchers interrupted parent-child interactions with phone calls or messages, toddlers responded with visible distress — showing more negative emotions and trying harder to regain attention.What Can Be Done?Experts aren’t asking parents to ditch tech altogether — rather, they recommend setting firm boundaries. This includes:Device-free dinnersNo phones during bedtime routinesCo-viewing digital content instead of isolating screen useCreating “sacred spaces” (like bedrooms) where phones are off-limitsFor families hoping to reconnect, these small steps can make a big difference. In a world of infinite scroll, a few uninterrupted minutes with your child could mean everything.As tech continues to evolve, so must parenting. The challenge is not just managing our children’s screen time — but also managing our own.