India has made commendable progress in maternal health over the past few years. According to the Union Ministry of Health and Family Welfare, the maternal mortality ratio (MMR) dropped from 130 deaths per 100,000 live births (2014–16) to 97 in 2018–19. Yet, experts argue that now is the time to move beyond just reducing deaths—towards strengthening maternal well-being, long-term recovery, and dignity.Girish Agarwal, co-founder and COO of Zeno Health, a generic medicine delivery brand, shares, as reported in India Today, how improving access to essential medicines can be the next big step in this journey.The Hidden Cost of Nutritional DeficienciesMaternal nutrition is often reduced to calorie intake—but that’s only part of the picture. True maternal health depends on access to key micronutrients that support foetal growth, improve maternal immunity, and speed up postpartum recovery.However, deficiencies remain a significant problem. As per the National Family Health Survey-5 (2019–21), 52.2% of pregnant women in India are anaemic. This is more than a health statistic; it signals a gap in equitable access to vital care—particularly among low-income and rural households.These deficiencies are linked to complications such as low birth weight, premature delivery, and chronic fatigue after childbirth. Fortunately, many of these issues can be prevented with consistent access to supplements and timely medical care.Moving from Crisis to ContinuityWhile antenatal care in India has improved, postnatal care remains uneven—especially in underserved areas. According to a 2023 NITI Aayog report, women in rural regions are almost twice as likely to face complications post-childbirth compared to those in urban settings.This disparity points to more than just inadequate infrastructure. It highlights the need for sustained and affordable healthcare models that work in real-world conditions—beyond just big cities and well-funded hospitals.Generics: A Scalable, Affordable SolutionOne of the most practical ways to close this gap is through high-quality generic medicines and supplements. These can drastically cut costs for families without compromising on efficacy.However, affordability alone is not enough. Generic medicines must be embedded in a system of trust and accessibility. That means empowering pharmacists, making generics part of regular health conversations, and ensuring last-mile delivery systems that work consistently across geographies.Building Trust in What’s AffordableThere’s a persistent myth that affordable means inferior. To shift this perception, public confidence in generic medicines must be reinforced through transparent communication, pharmacist training, and quality assurance.Generic medicines shouldn’t be seen as second-best. They can help transform maternal healthcare from a series of emergency interventions to a continuous, proactive care system. With the right support, they offer not just cost savings—but a path to health equity and long-term maternal well-being.